20+ SEO tools you need to use

20+ SEO tools you need to use

So-called SEO tools are designed to analyze, optimize and improve the visibility of your website when it is searched for specific keywords in each search engine. Used as part of the marketing strategy, these tools explore a set of factors that contribute to better positioning your site on Google. For example, these are: the most important criteria by which each search engine classifies sites in their results pages; the most commonly used words and phrases; how the user searches for and reaches the desired information. SEO tools should become an important part of your business especially if you are looking for better SEO and better Google positions.


Open Site Explorer is a useful online link analysis tool that maximizes approach to algorithms behind search engines such as Google and Bing. It is used to crawl and “pursue” any website and all its indexed pages to generate the maximum amount of data about its structure and functioning – something that can be found to be fundamental in the competition analysis. That’s why Open Site Explorer would play a key role in your overall SEO strategy.


SEMRush is one of the most favorite SEO tools. With it, you can easily rate the rankings of your site and discover new opportunities. One of the most popular features of this tool is the Domain vs. Domain Analysis, which allows you to easily compare your site with your rivals’ one. The On-Page SEO Checker tool allows you to easily track your rankings as well as find some recommendations on how to improve the site performance.


Ubersuggest is a free tool for searching keywords. This excellent tool allows you to search for basic and related keywords and even a list of the top 100 pages that qualify for that keyword in SERP. To use the tool, you do not need to sign up. It provides some significant results:

Search Volume – This metric describes how many times the keyword per month is entered.

Difficulty in SEO – Describes the degree of competition in organic search. The bigger you come out of, the harder it will be to rank the site in organic search.

Paid difficulty – explains the degree of competition in paid search. Again, the bigger you come out of, the harder it is to rank your site.

Cost-per-click (CPC) – Describes the average cost-per-click for a given keyword. High price means a valuable keyword.

Under these results, you get a nice graph that shows the monthly trends in the search volume for particular keyword.


Ahrefs is considered as one of the most powerful and useful SEO tools at the moment. It covers various aspects of SEO optimization and offers:

Site Explorer – one of the industry’s most advanced backlinks analysts;

Positions Explorer & Tracker – gives a complete overview of your competitors, their core keywords and sources of organic or paid inbound traffic, as well as detailed reports on the ranking of your own website;

Content Explorer – Provides information on what kind of content is modern in your niche and how you can generate it more successfully;

Crawl Report – analyzes the technical performance of your website and makes a full report of established SEO issues, accompanied by recommended fixes.


Quick Sprout is a quick and convenient way to improve page content to increase and maintain visitor growth and overall site traffic. As it specializes in content creation, its Blog and University can be a valuable source of information for all digital marketing and SEO specialists.


Yoast SEO for WordPress is a useful plug-in that analyzes your WordPress site by helping you optimize it for better SEO performance. Yoast SEO offers both a free (but more limited) and a paid version, providing you with a choice that fully satisfies your WordPress SEO strategy.


SEO Site Checkup is an online tool through which anyone can generate a comprehensive status report on their website. Because it is easy to operate and offers high-quality diagnostics, this tool provides the ability of every user to see their page through the look of the search engines. The reports are extremely detailed, showing potential and existing issues, as well as sample solutions and ways to optimize your website.


Hubspot’s free Website Marketing Grader provides a true assessment of the status of each website. Since its launch in 2006, the tool has generated over 4 billion markers for webmasters around the world. Website Grader collects and explores all data related to the online marketing of your business, giving advice and suggestions for the long-term improvement of your marketing strategy.


SimilarWeb provides another suite of tools that allow you to get comprehensive information about SEO optimization and traffic on your site. This information can not only be compared to the data of your main competitors, but also allows you to make informed marketing decisions about your online marketing strategy. Also, SimilarWeb tools are applicable for detailed data collection and analysis from mobile apps and browser extensions. If your business relies almost entirely on iron analyzes and perfect information-provided solutions, SimilarWeb is the right tool for you!


Alexa Ranking provides another package of analyzes, comparing and interpreting information and comprehensive online optimization that:

will help you define the strengths and weaknesses of your digital performance;

will offer you potential strategies to enhance your SEO and online marketing activities and results;

will help you take advantage of the untapped potential of your online business.

The package includes the following tools: SEO Audit, Keyword Research tools, On-page SEO Analyzer and a Competitive Intelligence Tool.


Like Open Site Explorer, OpenLinkProfiler is a backlink analyzer that provides you with a detailed analysis of all the links that link to your website.



As a free alternative to Google Keyword Planner, keywordtool.io will give you the ability to find the most searched keywords and phrases in a niche or within a user group. Keyword planning is a fundamental part of SEO optimization, as all follow-up activities are based on this study.


Serpstat (formerly known as Prodvigator) is a complete website analytics tool that offers extremely detailed information about the area your business operates in; leading keywords and distribution in-depth competitive analysis; answer questions related to search engines; paid and organic ways to better position in Google, check backlinks, and more.

Serpstat has proven to be one of the best SEO tools to date. Not only does it provide the ability to target specific markets by region (including USA, UK, Russia, Australia, Bulgaria, Ukraine and many others), but also allows detailed data visibility for other search engines such as Yandex (available for the Moscow, St. Petersburg and Ukraine).

Serpstat is available for free use but with limited functionality. For more detailed analyzes and a variety of features, you will have to resort to their subscription plans.


Nibbler is a free web tool that allows you to check every site through a report that contains data on key areas such as accessibility, SEO, social media and technology. Nibbler can be used for free but you will be limited to one report per week.


BrowSEO is another completely free tool that allows you to view your website entirely through the look of the search engines. In addition to detecting potential issues on the site and giving detailed status to the current level of SEO, the tool analyzes and reports on how your website differs from your competitors.


Copyscape is a tool that allows you to check the authenticity of the website’s content. It crawls the web to find copies of your articles or product descriptions to keep you from plagiarism and duplicate the content of your site. While the plagiarism check is free, Copyscape also offers a paid version with a wider range of features.

In addition, another subscription product, Copysentry, offers automated monitoring and protection against plagiarism by scanning the network for duplicate content daily, and notifying you if it encounters a problem.


Pingdom is a paid service that monitors one (or more than one) website and monitors its status and accessibility. It also collects complete information that provides insight into how your site is performing and whether servers have been shut down at any given time. Pingdom does not need installation and offers a 14-day free trial.


GTMetrix is ​​an SEO tool that analyzes the speed and performance of your website, then compiles a report with potential issues and recommendations for their quick fix. The tool has a free and paid version, and the paid one contains several premium plans for additional functionality and automated surveillance.


Moz Local is a paid SEO tool that will improve your local SEO performance and will enable all search engines and potential new customers to find your business much faster. The tool is only available through a subscription plan and is currently targeting the English and American markets.


XML Sitemaps is an online website map generator that allows you to quickly create a list of all pages on your website. The tool is free for pages up to 500 pages, but if you want to use it without restrictions, you will need to pay for the full version.


W3C Markup Validator is a free service that allows each user to check and validate HTML and XHTML documents to avoid technical SEO issues on their website. Most web documents are written in “languages” that follow specific formatting and structuring rules so they can be read on any machine or by any search engine. Therefore, validation of such documents can be the basis of fast and painless SEO, which would save a lot of time, effort and money. Eliminating such issues and errors will keep your site in optimal condition and will make it compatible with all modern browsers.

SEO tools are an integral part of today’s digital marketing strategy for every business. By optimizing the visibility of your website, you can generate more revenue, increase your sales, and make your site more successful.

Do you use some of these SEO tools? Or could you offer another service that we missed? Do you believe they can boost your online sales?

Share what you think in the comments!



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