Local SEO

What is Local SEO and do you need it?

Almost half (46%) of all web searches are related to location. Local SEO optimization focuses on increasing your brand’s visibility in a given geographic area. This is why it can be a vital element of your optimization strategy, especially if you have brick-and-mortar locations. Done professionally, local SEO has the potential to bring significant benefits to your business.

If you are a small or medium-sized business owner on a tight budget, you will probably question whether this service is worth investing in. More than 90% of users looking for local businesses are willing to visit stores located within a 20-minute radius. By bringing your business to the top of local search, you have the opportunity to attract more customers who already need your products or services, without paying for advertising. In other words, local SEO has the potential to bring a competitive advantage to smaller businesses.

Benefits of Local SEO

Increased exposure

Local optimization offers the advantage of increased business visibility, allowing more users to easily access information about your brand, services, location, and reviews.

Higher foot traffic

One of the greatest benefits of local SEO is the increase in high-quality foot traffic to your physical locations since it helps you reach the people looking for your products or services.

Lower advertising costs

Local SEO can increase new visitors, quality leads and sales, reducing the need to spend your budget on less effective advertising efforts, such as flyers, billboards, etc.

More sales

When people already looking for your products or services come into your store, it is easier to convert them into customers. This is how local SEO has the potential to increase your sales and generate higher revenue.

WHAT AFFECTS LOCAL SEO

Google business profile

This tool allows customers to discover your business on Google products, such as Maps and Search. A well-established Google business profile is among the main local ranking factors. Therefore having an up-to-date, verified profile will greatly benefit your business.

NAP citations

Another important aspect of ranking well locally is having the name, address and phone number of your business mentioned in various online sources. This is called “NAP citation” and is often associated with listings in business directories.

Customer reviews

Studies suggest that over 80% of local consumers trust online reviews of a business as much as recommendations from friends. Customer reviews are also a strong ranking factor because search engines aim to promote businesses that offer a great user experience.

Frequently asked questions (FAQ)

What is Local SEO?

Local SEO includes a set of techniques and tactics that aim to improve your business’s ranking in local search results.

Which Businesses Can Benefit From Local SEO?

There are several important conditions for your business to benefit from Local SEO:

You must own or have the right to represent the business you are advertising through Google Business Profile (GBP);
Your business must be open and operational. You cannot create a GBP for a business that is still in the process of being launched;
Your business must make personal contact with customers on site, i.e. have an office or premises where you meet customers (restaurant, hotel, shop, salon, etc.)

What are the benefits of this service?

Local SEO optimization can bring significant benefits to your business. It will help you attract more visitors to your physical location, increase the visibility of your business, and also has the potential to increase your sales and save you advertising costs.

Can I qualify for a city where my store does not have a physical location?

Generally, the answer is no with local SEO. The goal of local SEO is for people to be able to find what they are looking for in a specific area. If you are looking for a dentist in Plovdiv, it would be really disappointing if Google suggests you in Asenovgrad.

However, it is worth noting that there are certain cases where this is possible, but they are rather exceptions.

How quickly will I see the first results of local SEO optimization?

This period is individual, depending on whether local optimization actions of your business have been carried out up to this point, and also on how competitive the niche is. Our team will give you effective guidance and help you get higher results as quickly as possible.

How do I get started with local SEO?

This is easy! Contact our team to discuss your local SEO strategy!

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