CASE STUDY: Complete Online Presentation of Agra, Vinaria and FoodTech Exhibitions at Plovdiv International Fair

What actions have we taken to reach maximum number of users and exhibitors?

  • We have created a whole new visual concept for the all three exhibitions;
  • We have created a comprehensive strategy for reaching consumers online
  • We have created Facebook events and promoted them to engage users
  • We regularly interacted with users at each of the Facebook events;
  • We created Facebook reach campaigns for the three exhibitions;
  • We did many creatives with slideshow, instant experience and viral banners;
  • We created graphic videos presenting the exhibitions;





Facebook and Instagram ads

Thanks to our Facebook ads, the exhibitions reached 821 916 people and received 11 211 383 impressions.

But how did we do it?

  • We have created a whole new concept;
  • We used a variety of graphic materials relative to our funnel stage;
  • We were in close communication with our partner – International Fair Plovdiv;

For a three-month period (quarterly campaign for Agra, Vinaria and FoodTech):

  • We created 25 ad campaigns;
  • We used 88 different audiences;
  • We published a total of 116

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