There is hardly anyone who doubts that the largest networks, which can get traffic to your website, are Facebook and Google. That is why publishing adverts in those channels will have a high impact on your business.

How does PPC work?

You can guess from its name that Pay-Per-Click is that kind of campaign where you pay for each click on your link. Literally. You pay only for a click over the link to your website, not for every shown (impression) of the advertising. The click generates a “lead”. The more clicks your advertisement generates, the higher the number of leads. Altogether, your advertisements are starting to show to more users. Thus, your website builds better reach and helps your visitors become actual customers.

What are the benefits of a PPC campaign?

he benefits of a single Pay-Per-Click campaign on Google and Facebook are many. Theses are the most important ones:

  • Targeting certain words and phrases which can be modified at any time of the day;
  • Targeting customers according to their demographic and geographical user based data;
  • You can have visible results and effective promotion without the need of huge budget;
  • The ability to conduct daily statistics.

If you want to achieve any profit from online sales, you have to be willing to invest in PPC campaigns. In this regard, you should be familiar with the two main indicators used for planning, implementation and evaluation of a PPC campaign:

1 Cost Per Click (CPC)

The price you are willing to pay for click according to which the Google algorithm will decide whether or not to give you an advantage over your competitors' ads or not.

2 Click Through Rates (CTR)

This ratio, shown in percentage, shows the amount of clicks and visits your website gets through the paid advertisement. It helps us see the percentage of all realized conversions that have turned into purchases. This coefficient helps us to analyze the results from an ad and to optimize it whether the results satisfy us or not.

What is a PPC campaign?

The most important factor of the PPC campaign, which we have to track, is the return on investment (ROI). The ad campaign can be effective when it has been targeted to certain words or phrases. These can be keywords that are directly connected to the activity of your business. This allows the campaign to be flexible and compliant to your needs and users’ needs.

You have to know your target audience very well so that your ads, keywords, and phrases can be effective. You need to be aware of your target groups and their needs. Sometimes it is best to walk with their shoes and try thinking like them. We know that every approach is important in order to reach the ultimate goal.

What opportunities does the targeted audience suggest?

It takes time to create the best audience for your business. These people are your potential and real clients, which have an interest in your products and services. Audiences include specific age, sex, interests, location, and other details about online users, which concern the online customer. Don’t forget, if you have a physical shop, the clients who visit the shop do not have the same attitude as your potential online clients. Often, there is a mismatch between the audiences from the physical compared to the ones on the online shop.

The targeting itself can be:

Wide targeting- when your business is fresh or is making the first steps towards the digital world. In the beginning, you don’t know which your clients are and what their specifics are. You would want to get to know their online behavior. If you are looking for new clients then, this is also an extremely useful way to promote your business to people who have not yet had access to the products and services you offer.

Close targeting- if you already know a bit of how the online profile of your dream client looks, then you can use this tool. With this tool, you can choose people from particular age and special interests who have a specific online behavior. This method is used in all remarketing campaigns.

Is there a different between PPC and SEO campaign?

Yes, there is! The SEO optimization (Search Engine Optimization) is a process associated with generating organic traffic to your website. In other words, the one that you are not paying for and by which your online visitors came to your website naturally (for example through online content, external links, and links from social networks). PPC (Pay-Per-Click) campaigns are the opposite- every click over the link is being paid for and navigated.

Is there anything in common between the two methods?

Yes, there is! PPC and SEO, are part of the so-called Search Engine Marketing (translated literally “Marketing in the search engines”) or in other words SEM. The important thing about both PPC and SEO is that it should be given time for proper planning and organization because your business is not the only one who is online and using SEM. Online customers start more often to use the Internet as a source of information and looking for goods. Thus, businesses are rushing into a bold competition to attract their attention. With the same planning of SEO and PPC, you will increase the traffic to your website and this will also increase your budget.

How the services of Tendrik will benefit you?

We will provide high-quality management of all PPC advertising campaigns through Google AdWords and Facebook Ads, which will give a strong impact on the online positioning rates of your website. Organic traffic is becoming more and more difficult to achieve, given the strong development of the competitive environment, but not impossible. With a well-optimized PPC campaign, you can achieve results which will increase the traffic to your website in an organic way or through a paid ad. For this kind of ad, you have to act persistently and carefully.

If you want to have a successful PPC campaign, we can offer you professional and prompt advice. After defining your keywords, phrases and promotional text, our team will help in the implementation and the management of your Google AdWords and Facebook Ads campaigns which will lead you to all desired results. With our rich professional background, you will be able to reach to your potential customers. With proper targeting and advertising together, we will increase your online sales!