Web design

In one way or another everything around us is a designer’s decision. If you look around, you will see that’s true. The main question that the designer answers is “Why?” – why this house is built this way; why the text is placed awry; why your website is developed to look like that?

The design aims to influence the customers, and the designer’s mission is to present it in way to affect positively on them. Design connects creativity and innovation so that business ideas can be shaped and built into the perfect product which will fully meet the needs and expectations of the consumers. 

What is the web design?

The very word suggests that this is an intersection between web development and design, i.e. that’s the process of creating the website visually. Web design includes web pages’ layouts, the creation of visual content and the graphic design on the site.

Web design can be divided into two lines – visual and technical. All visual elements form the website. This includes how all of the information is structured along with user interface, website structure, navigation, colors, fonts, layouts, and galleries. Each one of these needs to be consulted with the customer, and based on the provided information the designer projects and creates the website visually.

Technically, websites are created by using a markup language called HTML. Front-end developers build the web pages by using HTML tags which define the content and the metadata of each page. The type, the shapes, and the effects within a web page are usually created by using CSS (Cascading Style Sheets). Therefore, most sites include a combination of HTML and CSS which determines how each page will look on the web browser. On the other hand, there is JavaScript which is also a programming language. It lets web developers design interactive sites and it’s definitely more complexed language than HTML and CSS.

Web design specificity

  • Web design must match the corporate identity of the company – meaning the logo and the colors of the company. The designer may know well the company’s branding (logos, color sheme, shapes, fonts, slogan, graphics, etc.) but he/she must be also familiar with the color psychology which would help build the website design accordingly.
  • The client’s idea is shaped and visualized by the designer – according to the requirements of the company, the designer shapes the company’s idea and designs it to its final vision. You know that people “buy with their eyes” – that’s why your website needs to be shaped carefully in order to urge your visitors to the desired action.
  • Responsive design – it allows accessibility through any mobile and desktop device. Technology is developing rapidly, and now mobile users are more than ever. Statistics show that by 2020 people will prefer to use their mobile devices instead of their desktop computers and browsers.
  • User Interface – User Interface (UI) design is relevant on that how your users will perceive intellectually the website structure. How easily your visitors will be navigated on your website and what kind of actions they will take depends on how your UI is structured.

Why is UI important?

As it became clear, user interface (UI) is a series of pages and visual elements such as buttons and icons, which affects the website visitors. On the other hand, User Experience (UX) covers a wide range of actions, including the time spent by the user on the website, along with all aspects of its interaction with it. When you plan the web design, you should consider the user experience. With your website functionalities you have to satisfy the specific needs of the user – what should be designed, where to be located, what color scheme to use, what navigation should be used, etc.

The sequence of your visitors’ actions depends on your user interface.

The user experience begins at an early stage. The process which your users are going through begins when they go to your website and it ends with turning them into your customers.

To achieve high qualitative website, you need to invest in graphic design, in the development of good functionalities, in planning and implementing a digital marketing strategy.

What does Tendrik offer for your business?

Before creating your web design, you need to set clear goals which your website will need to achieve. This is an important step as it helps to measure how the site will perform – will it achieve the goals and will you need to invest in extensions or site improvements. Planning how your website will look like is an essential process that should not be neglected.

The services, which Tendrik offers, include:

  • Developing a new website design – if you are a start-up business, it‘s important for you to have a well-built website, a logo and a corporate identity (the color sheme and the fonts which will be used in the web design). In order to have a positive influence on your online visitors, you need a well-structured, clean and modern website, and Tendrik’s team is ready to provide it to you.
  • Web development – you have already established your business and have been proved in your nich Still, you haven’t reached your potential online yet. By developing your site, we will be working on a web design that will be fully consistent with your corporate identity.
  • Redesign – Your users can be greatly influenced by their experience on your website. The trends in web design change all the time. What was trendy three years ago may not be a good practice now. Your site should be oriented towards your visitors’ Redesigning an existing website will affect positively your online image and will improve the user’s behavior.

Designing ideas and making them into a complete product is the designer’s work. He’s the “magician” who shapes the product in its final state.

Our team could help you with your website vision so the web design could meet your customer needs and it will allow you to achieve seamlessly the desired results. Tendrik’s team can be your design partner for your website which later will become your online business card.