About the Business
Coffeespot is a leading online store in Bulgaria, specialized in coffee, tea and coffee machines. The company provides fast delivery to the home or office of its customers.
The assortment of Coffeespot includes products from established brands such as Nescafe Dolce Gusto, Lavazza, Vergnano, Nestle, Tchibo, Illy, Segafredo, Kimbo and Maromas. In addition to a variety of coffees, the store also offers a wide selection of teas, as well as highquality coffee machines. Orders are easily processed.
Competitive advantages
Competition and market position:
The coffee and related products market in Bulgaria is highly competitive, with many online and physical stores offering similar goods. However, Coffeespot.bg manages to stand out as the largest online store in this category, thanks to its wide assortment and quality service.
Competitive advantages:
IWide Selection: Coffeespot.bg offers a variety of products that attract a broad customer base.
High-Quality Brands: Partnerships with reputable brands ensure the high quality of the offered goods
Easy ordering process and fast delivery make shopping pleasant and efficient for customers.
Competitive prices: Offering products at extremely competitive prices is a key factor in attracting and retaining customers.
Our Work
In April 2020, Coffeespot.bg, in collaboration with digital agency SEOMAX, launched campaigns on Google Ads and Facebook to increase their revenue, the number of orders and traffic to the site. The results include a significant increase in clicks, impressions and return on advertising investment.
Google ads:
We were able to scale the business to where it is today due to the flexible budget. Coffeespot supported the testing of different ad formats until we found the right strategy to develop and this allowed us to scale results quickly.
What did we undertake at Google ads to achieve the goals? Once we launched the first campaigns, we started analysing customer behaviour, the audiences that were interested in, our products and, most importantly, the user journey. We did tests on different categories and sub-categories. Subsequently, we picked the best ones from these tests and analyses. But we didn’t stop here.
To this day, we have not stopped testing and adapting to the new improvements that the Google ads platform has. Everything is very dynamic and there is always something new to test. We are testing and actively working with formats such as Search, Performance Max, Dynamic and Display.
Creatives we used in our ads
The Results
We will now concentrate over certain periods and with accurate data look at the changes that happened during them.
*The period includes the Black Friday campaign
During the November 2023 period, there were 4 active campaigns, 7 ad groups and 15 ads in the Gogole ads account.
During the period November 2024 there were 6 active campaigns, 14 ad groups and 19 ads in the Gogole ads account.
With the different ad formats we achieved the following results:
November 2023/November 2024:
Orders – +63%
Revenue – +63.30%
ROAS – +41.07%
Envelopes – +23.79%
Interactions – +9.61%
Summary:
Our work with Coffeespot has been successful thanks to good communication, team dedication and a good marketing strategy. To this day, we continue to work together to achieve our goals and grow the brand in our country.
