About the Business
Venera Cosmetics is one of the leading online stores in Bulgaria, offering a premium selection of beauty products, perfumes and accessories. With years of industry experience and attention to detail, the store combines the convenience of online shopping with high quality service and authentic products.
Venera Cosmetics’ range includes a variety of world-renowned brands such as Paco Rabanne, Gucci and more, giving customers access to luxurious and affordable offerings. From perfumes and shower gels to gift sets, the store covers the needs of every customer and every age group.
In the dynamic world of cosmetics and perfumery, Venera Cosmetics has managed to build a lasting relationship with its customers. Focusing on quality and reliability, the company offers products that are carefully selected and tested to meet the high demands of consumers.
Competitive advantages:
Wide range: Venera Cosmetics offers a wide selection of products
suitable for all needs and preferences.
Established brands: Partnership with reputable brands guarantees high quality and authenticity of the products.
Convenience: Easy shopping process and fast delivery make Venera
Cosmetics a preferred choice.
Affordable prices: Competitive price offers attract new customers and retain loyal ones.
Positive reviews: Satisfied customers and high evaluation of the products are proof of the professionalism of the team.
Our Work
Working together with the experts at SEOMAX, Venera Cosmetics was able to focus on precisely targeted Google Ads campaigns. With a primary mission to increase sales, drive traffic to the site and customer engagement, the collaboration set new standards for online marketing.
Google ads
We analyzed customer behavior and identified the most popular product categories.
We created dynamic ads targeting potential customers interested in cosmetics and fragrances.
We achieved a significant increase in traffic and return on advertising investment (ROAS).
Special attention was focused on promoting our diverse range of perfumes, cosmetics and accessories. The strategy highlighted the uniqueness and quality of established brands such as Paco Rabanne and Gucci, which attract both lovers of luxury cosmetics and customers looking for affordable solutions.
To maximize effectiveness and visibility, we developed search campaigns covering the various product categories on the site. These campaigns targeted customers actively searching for specific cosmetic products, providing them with quick and accurate solutions.
Additionally, we implemented Performance Max campaigns that used automation to achieve optimal budget allocation. These campaigns expanded the reach of the ads by showcasing Venera Cosmetics products through Google Search, Display and other channels, aiming to reach new audiences and increase sales.
Creatives we used in our ads
The Results
And now information about our results. We’ve split the information into two parts – one compares 2023 vs 2024, and the other is for the final quarters of 2023 and 2024.
Comparison of results in percentages for the period 2023-2024:
Cost +44.18%
Click through rate +18%
Conversions +104%
Return of advertising spend +87.4%
Revenue +161.7%
Clicks +32.9%
Cost per conversion -68%
Cost per click +12.5%%
Conversion rate +75.2%
Impressions +15.18%
Comparison of results in percentage terms for the last quarters of 2023 and 2024:
Cost +94%
Click through rate +52.4%
Conversions +142%
Return of advertising spend +83%
Revenue +148%
Clicks +72.3%
Cost per conversion -72.48%
Cost per click +25%
Conversion rate +106%
Impressions +22%
Across all accounts we actively use and test a variety of ad formats offered by Google – Search, Performance Max, Dynamic, Video and Display. This enables us to not only reach a wider audience, but also to extract valuable campaign performance data to optimize strategies according to brand needs.
Summary
Venera Cosmetics is an example of how a carefully selected product assortment, excellent focus on customer experience and well-executed marketing strategies can elevate an online business to a leading position in the cosmetics and fragrance industry. The results achieved are a testament to the success of the collaboration with SEOMAX, but also to Venera Cosmetics’ commitment to continuing to offer the best to its customers.
Looking to the future, Venera Cosmetics remains dedicated to developing new innovative solutions, enriching the product catalogue and adapting to the dynamic demands of the market. The mission remains unchanged – to be the trusted partner for anyone seeking quality, elegance and affordability in the world of beauty
