About the business
Argoshome is a well-established online store in Bulgaria, specialized in offering high quality kitchenware, utensils and accessories for the home. The store is known for its carefully selected assortment and competitive prices, providing customers with everything they need to create the perfect kitchen.
In the catalogue of Argoshome can be found reputable brands such as CS Solingen, Carl Schmidt Sohn and others, proven for durability and style. The range includes knives, pans, pots, cutlery and accessories that combine functionality and elegance. The store provides an easy and convenient shopping process with fast delivery to anywhere in the country.
Competition and Competitive advantages:
The market for kitchenware is highly competitive, comprising multiple online and physical stores. However, Argoshome.bg has managed to establish itself as a leading player in the sector thanks to its premium assortment and personalized customer service.
Competitive Advantages
Convenience: Easy shopping process, intuitive interface and fast delivery make Argoshome.bg a preferred choice for customers. Affordable prices: Competitive price offers attract new customers and stimulate the loyalty of existing ones.
Positive reviews: Over 20,000 satisfied customers and over 300 positive reviews are proof of the quality of products and services.
Our Work
Over 100,000 customers and more than 100,000 products and services have been delivered to Argoshome.bg and SEOMAX. In the year 2021 Argoshome.bg joined forces with the digital agency SEOMAX to give a new impetus to its online presence. The focus was on building strategic Google Ads campaigns, with a clear goal – to increase online sales, generate more traffic to the site and attract fresh audiences.
The bold approach and creative solutions became a catalyst for achieving impressive results and establishing Argoshome.bg as a leader in its segment.
Google ads:
We started by analyzing customer behavior and testing different product categories. We used dynamic ads to present products to the most relevant audiences.
Within the framework of our cooperation with Argoshome, special attention was paid to the promotion of kitchen accessories and items of the established brands. In order to maximise visibility and effectiveness, search campaigns have been created across the different categories on the site, from knives and pots to pans and cutlery. These campaigns target customers actively searching for specific kitchen products, providing them with the right solutions at the right time.
In addition, we used Performance Max campaigns that integrate automation for optimal ad budget allocation. Through these campaigns, CS Solingen’s products are featured in a variety of advertising formats and channels, including Google Search, YouTube, Display, in order to reach new audiences and increase sales.
The Results
We have split the information into two parts – one compares 2023 vs 2024, and the other is for the last quarters of 2023 and 2024:
Percentage Performance Comparison for 2023-2024:
Cost +64.6%
Click through rate +55.2%
Conversions +59.3%
Conversion value/cost +10.6%
Revenue +147.2%
Clicks +13.9%
Cost per conversion +5.9%
Cost per click +52.6%
Conversion rate +59.67%
Impressions -42%
Percentage performance comparison for the final quarters of 2023 and 2024:
Cost +108.2%
Click through rate -7.38%
Conversions +122.72%
Conversion value/cost +14.04%
Revenue +116%
Clicks +64.56%
Cost per conversion -21.76%
Cost per click +54.5%
Conv. rate +69.3%
Impressions +71.05%
Summary
Argoshome is an example of how the combination of high-quality products, focus on customer experience and effective marketing strategies can propel an online business to a leadership position in its category. The results achieved are a testament to the success of the collaboration with SEOMAX, but also to Argoshome’s ambition to continue delivering the best to its customers.
Looking to the future, Argoshome remains committed to developing new innovative solutions, expanding the range and adapting to the dynamically changing needs of the market. The mission remains the same – to be the preferred choice for anyone who values quality, style and comfort in their home.
