About the Business
Limar24 was founded more than 20 years ago and their core business is trading investment gold, silver, currency and general insurance. Their website also have other functionalities such as:
- Calculators for civil liability, tied to over 10 insurance companies;
- Possibility to take out civil liability insurance;
- Possibility to pay online for installments under the GO;
- Calculator for auto insurance;
- Ability to send property insurance inquiries;
- Calculator for calculating medical insurance for abroad;
- Calculator with current prices for buying/selling silver and gold according to gram and carat.
But their main goal is to make more people aware of the advantages of investing in gold and the long-term benefits of doing so. In 2020, they were faced with the need to digitize the business and improve their online presence.
Our Work
In 2020 Limar24 in collaboration with SEOMAX began working on the launch of the project – we needed to develop a customized platform for financial, insurance and investment products and services. After building the platform, one of our main focuses was the brand identity and the design with which we would present the project online. This was followed by very important digital marketing units for the visibility of the project, namely SEO and paid advertising – Google Ads and Facebook Ads. The constant improvements and upgrades that are being made to the project are also a major contributor to the achievements.
Google ads
The ad account was created in the beginning of 2022. Since then we have tested a lot of different campaigns, which lead to great improvements every year. Our main focus in the beginning was search campaigns. We tested which of the services that the brand offers would give us the best rank in Google ads. It turned out the best option for us were gold bars and golden coins. With great keywords research we started to optimise our ads. In Performance Max campaigns we also test different asset groups with seasonal banners and evergreen ones. Here the biggest difference came once we carefully selected our audience segments – affinity, in-market and demographics.
Creatives we used in our ads
The Results
Now we are going to compare the results from 2023 to 2024:
- Conversions – +177.62%
- Conversion value / Cost – +9.65%
- Revenue – +39.18%
- Cost per Conversion – -55.33%
- Conversion rate – +260%
- Cost – +26.93%
- Impressions – -33.17%
- Clicks – -10.33%
- Click through rate – +34.29%
- Cost per click – +43.75%
Summary
The development of the Limar24 project does not stop here. We are currently in the process of developing a new site designed for Romania. We are preparing a new, more effective and optimized strategy to be able to cope with the competition. With gradual investments, the project is developing, and our goal is to cover as many markets as possible.
