What actions have we taken to reach maximum number of users and exhibitors?
- We have created a whole new visual concept for the all three exhibitions;
- We have created a comprehensive strategy for reaching consumers online
- We have created Facebook events and promoted them to engage users
- We regularly interacted with users at each of the Facebook events;
- We created Facebook reach campaigns for the three exhibitions;
- We did many creatives with slideshow, instant experience and viral banners;
- We created graphic videos presenting the exhibitions;
Results
Facebook and Instagram ads
Thanks to our Facebook ads, the exhibitions reached 821 916 people and received 11 211 383 impressions.
But how did we do it?
- We have created a whole new concept;
- We used a variety of graphic materials relative to our funnel stage;
- We were in close communication with our partner – International Fair Plovdiv;
For a three-month period (quarterly campaign for Agra, Vinaria and FoodTech):
- We created 25 ad campaigns;
- We used 88 different audiences;
- We published a total of 116